EXPERIENCE

Feb 2014 – Present: Senior Strategist – Performance Media, Mediative, Vancouver BC

  • SEM/PPC Strategy
  • SEM/PPC Campaign Management & Reporting
  • Blogging

Oct 2012 – Jan 2014: Digital Strategist, Signals Design Group, Vancouver BC

  • Content Strategy
  • Content Management
  • Channel Management
  • Channel performance reporting
  • Content Strategy
  • Social Media guidelines
  • Risk Management guidelines
  • Editorial Oversight
  • Presentations & public speaking

Dec 2010 – September 2012: Strategist, Twist Image, Montreal QC

  • Search strategy
  • TLD Auditing
  • Paid & organic search reporting
  • Social media reporting
  • Alternative media ppc campaigns
  • Social media guidelines
  • Risk management guidelines
  • Community management

Dec 2009 – Nov 2010: Copywriter, Twist Image, Montreal QC

  • SEO copy
  • Creative development for new campaigns
  • Creative input for existing long-term campaigns
  • Website copy (all pages, all text)
  • E-Commerce
  • Email campaigns
  • Banner ads, Vokens
  • Game copy
  • Member of Green Committee

Aug 2008 – Dec 2009 : Copywriter, Ex-Situ Marketing, Montreal QC

  • writing reference articles
  • writing How To articles
  • reviewing websites and products
  • developing How-to documents for new employees
  • instructing new employees, quality control
  • managing content requests and content calendar
  • comment moderation on several websites
  • writing introductions, short descriptions and performer bios
  • editing and updating information on several websites
  • weekly blogs for two websites

FREELANCE WRITING

2005 – Present

  • Bios, press packets for local musicians; NistaMus, The Responsibility Club, Vanessa Rodrigues (1 off)
  • Research Assistant for Dr. DiTommaso, Dept. of Theology, Concordia University (3 mths)
  • Technical Writing for Post-Doctoral candidates at Dept. of Mechanical Engineering, Concordia University (6 mths)
  • Articles for McGill University Alumnus Association Newsletter (1 off)
  • Business Profiles for Yellowpages Group (8 mths)
  • Online reviews for Gayot.com (3 mths)
  • Developed all webcopy for RoastbeefStudios and BenHenriques.ca
  • Poetry published on OystersandChocolate.com
  • Completed debut novel in August 2007
  • Proofread first novel for colleague
  • 3 appearances on the Women’s Television Network reading original works

OTHER EXPERIENCE

  • Music Editor for The Rover; editorials, reviews, playlists, event picks, interviews
  • correspondent for The Canadian Ruckus
  • peer-reviewing thesis topics and papers for other students

SKILLS

  • SEO, writing for a targeted audience
  • Event planning
  • Filemaker
  • MS Publisher
  • Microsoft Visio
  • Microsoft Project
  • MS Office Suite
  • Roxio
  • PowerPoint
  • Web CMS
  • Bitrix Site Manager

ACADEMIC

  • 3rd year, Concordia University Undergraduate, Double Major: Religion & Women’s Studies, Montreal, QC
  • OAC Canterbury High School, 92-97, Ottawa, On

AWARDS & DISTINCTIONS

  • Winner: Undergraduate Essay Contest, Dept. of Religion, Concordia University, June 2007
  • Finalist: EL Publications, Voices of the Future Contest, 2008

REFERENCES AVAILABLE UPON REQUEST

Advertisements